Resources Library by ANA

Proposal for a panel study to measure short-term effects of advertising

The main purpose of this paper is to invite comment and criticism from the seminar and from other interested parties. The future of the project described in the following will to a large extent depend on these reactions. The planned project is a...

Catalogue: Seminar 1982: The Effective Use Of Panels

Author: Bengt Lindh

June 15, 1982

Decision making in industry and household

Decision making, this paper contends, plays a very important role on all kinds of levels in our society. Therefore a lot of research has been carried out by representatives of a great many disciplines; research on a wide variety of types and aspects...

Catalogue: Seminar 1981: Industrial Marketing Research

Author: Peter J.A. Groot

October 1, 1981

Energy saving in private households

The programme of research described here is ambitious. Not many products have the benefit of so high an expenditure on research. What emerges is the complexity of the consumer’s choice. Admittedly the decision involved is a conscious and...

Catalogue: Market Researchers Look At Advertising: A Collection of ESOMAR papers 1949-1979

Authors: Nicholas Phillips, Elizabeth H. Nelson

June 15, 1980

Consumer research on bathroom products

The Carron Company require information on consumerattitudes, needs and behavior concerning Bathroomproducts. This information will be used as inputfor aiding the company's plans to develop a coherentapproach to consumers and trade, including sales,...

Catalogue: CRAM/Peter Cooper Archive Collection

Author: CRAM/Peter Cooper Archive

October 1, 1977

The use of a panel in monitoring holiday planning decisions

This paper explains how a specially designed personal interview panel of 550 households was established in Britain to monitor the timing of holiday planning decisions during the December 1976/ June 1977 period.

Catalogue: Seminar 1977: Travel And Tourism

Author: Peter B. Hodgson

June 15, 1977

Models and machines

This paper attempts to describe an interactive model of a different kind, i.e. Interactive between technicians and practical, operational personnel, "practitioners". The model is exemplified in terms of a forecast model for consumption by households...

Catalogue: Seminar 1977: Marketing Management Information Systems

Author: Gunnar Ekman

June 15, 1977

Energy saving in private households

This paper describes the research programme carried out on the U.K. domestic energy conservation programme from summer 1974 up to 1976. On the basis of ad hoc attitude surveys, depth research, re-interviews, consumer panels and surveys of the retail...

Catalogue: ESOMAR Congress 1976: Research That Works For Today's Marketing Problems

Authors: Nicholas Phillips, Elizabeth H. Nelson

Company: KANTAR TNS Malaysia

September 1, 1976

Research report in the ease of assembly of self-assembly units on behalf of Hygena Limited

Hygena is planning to introduce a new range of self-assemblykitchen units with improved design feature over the existingQA range. The research was required to test the ease ofassembly of the new units, one of the limitations of easy-to-assemble units...

Catalogue: CRAM/Peter Cooper Archive Collection

Author: CRAM/Peter Cooper Archive

July 1, 1976

Survey on the consumer's attitude towards coupons in France

This study was conducted in France to obtain a better knowledge on the consumer's attitude towards couponing promotions. Similar studies were conducted by NIELSEN in other countries (United Kingdom and United States) and it is interesting to make...

Catalogue: Seminar 1976: The Contribution Of Research To Decision Making Promotions

Author: Jean Barrault

Company: Nielsen

June 15, 1976